5 ways how wellness brands can stay ahead of their competitors in 2021
Consumers have shown interest in many industries, especially the wellness sector. According to Google analytics, we are following an ‘always on’ behavior rather than the desire to self-improvement as shown in January’s report.
Further, Google’s study shows a behavioral change in wellness customers. We have created a strategic performance including modern trends and inclusive steps to be followed.
This surely will expand far beyond the pandemic, with a potential to reach customers and have a long-term impact on the brands and products purchased every day.
The observations have been condensed into five insights illustrating the change in trends.
5 ways how wellness brands can get ahead of their competitors
Let us have a look at the five vital ways that can help your business grow with a boosted momentum.
The inclination towards wellness and similar trends extends beyond London
While identifying the demand in search interest, per capita for sustainability, cities such as Manchester and Bristol are higher than other cities in London. Cities such as Oxford, Cambridge, Exeter, and Brighton that are smaller or less urban cities are strong competitors.
An analysis reading from McKinsey shows 50% of adults in the UK consider themselves to be ‘conscious eaters’ portraying the changing trend in the food and lifestyle market. So, marketers cannot come to the notion that wellness and associate trends are London-centric or seasonal.
The recent cultural norms are changing food preferences
Google has noticed that people in the UK have started searching for vegan food and its recipes more than they did in the past. As the vegetarian searches increase, the brands get an opportunity to align their services to address this common trend.
The consumers can no more be considered new
People have shown their interest in wellness and it is growing at a 21% increase every year from 2020 to 2021. The year-long surfing through different products and services challenge fitness businesses to have a new approach to related products.
Brands could benefit by connecting with consumers through the entire lifecycle of the products, encouraging them to purchase the products again, and build a long-term recognition for the brand.
Consumers can be helped by the brands to take action
The topics such as self-care, veganism, and exercise, Google’s data showed that consumers are moving from the learners’ phase to growing interest in the service. More than people finding out what or how they are looking for products that will help them accomplish their self-care goals. The brands should keep a check on this data through marketing tools for keeping pace with the new changes in the wellness sector.
Wellness interests are modifying the role of different products
In the present situation, the community-led wellness trends are driving conversation through many categories. Marketers need to consider the points that will add value to their content strategy to meet the changing needs of the consumers. For instance, rethinking the purpose of the products can help.
Consumers are turning to skin care products and searching for solutions online. Many people are looking for beauty guidance, on Youtube and Google. 45% of U.K. consumers aged from 16 to 34 have said they reduce stress and anxiety by getting involved in self-care, according to Mintel.
The blog shows how new products can be commercially useful under unlikely search terms. Only the brands will act soon and help their customers to easily fulfill their needs and drive business and engagement. If his idea sounds exciting to you, reach out to Cleaverantz, one of the leading digital marketing agencies with modern and long-term solutions.